Naomi Klein: Privatised Disaster Services - USA INC.

One customer described a scene of modern-day Revelation. "Just picture it. You are in that raging wildfire. Smoke everywhere. Flames everywhere," he told the Los Angeles Times. "Here's a couple of guys showing up in what looks like a firetruck who are experts trained in fighting wildfire, and they're there specifically to protect your home." And your home alone. "There were a few instances," one of the private firefighters told Bloomberg News, "where we were spraying and the neighbour's house went up like a candle." With public fire departments cut to the bone, gone are the days of rapid response, when everyone was entitled to equal protection. Now, increasingly intense natural disasters will be met with the new model: Rapture response. During last year's hurricane season, Florida homeowners were offered similarly high-priced salvation by HelpJet, a travel agency launched with promises to turn "a hurricane evacuation into a jet-setter vacation". For an annual fee, a company concierge takes care of everything: transport to the air terminal, luxurious travel, bookings at five-star resorts. Most of all, HelpJet is an escape hatch from the kind of government failure on display during Katrina. "No standing in lines, no hassle with crowds, just a first-class experience." HelpJet is about to get some serious competition from some much larger players. In northern Michigan, during the week that the California fires raged, the rural community of Pellston was in the grip of an intense public debate. The village is about to become the headquarters for the first fully privatised national disaster response centre. More: http://www.guardian.co.uk/commentisfree/story/0,,2204504,00.html

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