The group's second quarterly report surveyed 10,000 people on their perceptions of a country's cultural, political and tourist appeal, as well as investment potential.
Canada, a new country in the survey, bumped Britain out of the second place.
It was the second choice among countries for investment, immigration, people and governance, and third in the tourism category.
“The value that Canada communicates or is believed to embody are the values that most people subscribe to in the world today,” Simon Anholt, co-author of the survey and a nation brand expert, said in an interview from London.
“They think it's the second most attractive nation brand in the world, which means right across the spectrum of business, livability and landscape,” he added. “It's second only to paradise, and paradise appears to be Australia.”
The survey found that unlike the United States, which ranked 11th, Canada's government is seen as neutral.
But a large part of the world's perceptions of Canada was attributed to how people feel about Canadians.
The survey ranked Canada second in the hospitality category, just behind Australia.
While there are no awards that come with this ranking, Mr. Anholt said that it is now up to Canada to capitalize on this international admiration.
A positive nation brand, he said, has a direct impact on selling products and influencing government.
“Canada could be playing a much more significant role in world affairs on many, many fronts,” Mr. Anholt said.
He added: “It's a demonstration of market potential. What [the survey] points to is that there is the potential, the goodwill on the part of consumers around the world to buy a lot of stuff from Canada.”
Mr. Anholt said, however, he was not surprised to see Canada receive a low ranking in the culture category.
Canada ranked 18th in the area of culture and heritage. Mr. Anholt said the culture and heritage of a lot of Western countries is not recognized.
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A Great Place To Do Business
Posted on Wednesday, August 03 at 00:00 by whelan costenContributed By
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Indeed, the survey showed that popular icons, such as Sarah McLachlan, or even the game of hockey, are doing little to bolster people's perceptions of Canada's culture and heritage.
The Anholt-GMI Nation Brands Index, an analytical ranking of the world's nation brands, placed Canada just behind Australia in terms of brand power."
Is anyone surprised that Canada and Australia rank so low? They are the only two western nations with culture-destroying official multiculturalism policies and have the highest immigration rates in the world per capita.
Asia is us!
BUT. With regards to our position as a "neutral" nation, well next quarter that will have slipped in numbers too. The parties we support will not keep that image up for long.
And naturally we are a great place to do business because you can at the same time "do" your employees by putting their subsidized money in one pocket while you ship your profits onto the Caymans and we give you more subsidized money to keep operating. Who wouldnt' find that "A Great Place To Do Business?"
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"And those who were seen dancing were thought to be insane by those who could not hear the music." Friedrich Nietzsche
Our culture is British and French Canadian is language and temperament, despite our issues.
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The midget, Bush, and that Rumsfield deserve only to be beaten with shoes by freedom loving people everywhere.
- Mohammed Saeed al-Sahhaf, The Iraqi Informat
Because it's a contradictory statement. And all the social engineering in the world won't change that.
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Dave Ruston
Practically speaking, Canada's cultures were British and French Canadian, and the French fought to preserve their culture from anglo domination but it apppears English Canadians in some towns are to polite or unthreatened, whereas in Toronto and Vancouver they have already been overwhelmed and don't know what to do, if they are even conscious of the issue which many are not after decades of brainwashing and the social engineering anon referred to.
We have to remember that if the French Canadians can preserve their culture, so can the English.
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The midget, Bush, and that Rumsfield deserve only to be beaten with shoes by freedom loving people everywhere.
- Mohammed Saeed al-Sahhaf, The Iraqi Informat
I agree that each new immigrant brings something new into what has been established but usually that takes place once we can appreciate that part of their culture we agree to emulate and like all things organic we evolve into something new. Where on earth are you finding unicultures today? Even if there are any there are being influenced by outside forces.
I know this is the one issue you can carry too far for me Perturbed. I'm too old for politeness and even though I now live in an isolated community I spent many years living in Vancouver so I do know about ethnic communities. The difference between you and I however is that I love them. I love different peoples, different foods, different countries, different languages and feel grateful that I can experience all those things in my own homeland.
Maybe you need to take a couple of years off and go travelling. Go to someone else's country, go to some of our immigrants homelands, see where they came from. As far as I'm concerned there is NO better educator. I also think you are fighting a losing battle and wonder what you are so afraid of losing by expanding yourself?
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"And those who were seen dancing were thought to be insane by those who could not hear the music." Friedrich Nietzsche