The first step was a call for designers. A total of 177 professionals from around the world (including Canada, Australia, Austria, Brazil, France, Italy, Japan, the United Kingdom and the United States) expressed their interest in submitting a proposal, including credentials and a portfolio of previous work. Five were invited to Vancouver to meet the VANOC team to present their creative abilities and credentials. Eventually, one designer’s concepts were selected – to become the Vancouver 2010 mascots.
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A fourth character was selected as a ‘mascot sidekick.’ “We never intended to have a sidekick,” said Gardiner, “but Mukmuk was so cute and such a perfect friend to the other characters that we had to keep him!” So history was made – the Vancouver Games is the first to have an official mascot sidekick.
Now the Vancouver 2010 team is preparing for perhaps the most exciting part of the mascot process – sharing them with the world. “I’m very pleased with the mascots, and I do love them, but it’s a lot like being a parent and watching your kids go off to school . . . you hope desperately that everyone else will love them, too,” said Leo Obstbaum, VANOC’s director of design.
The mascots have now been revealed to the public and the world. A special theatrical event was held for 800 schoolchildren in the nearby city of Surrey, British Columbia, and a global audience of thousands have met the mascots ‘virtually’ through the Vancouver 2010 website, vancouver2010.com.
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http://www.vancouver2010.com/en/OrganizingCommittee/MediaCentre/FeatureStories/2007/11/27/76537_0711271407-872
[Proofreader’s note: this article was edited for spelling and typos on November 28, 2007]
Note: http://www.vancouver201...

I was under the impression that the Inuksuk coloured-thing was the mascot.
So now they have three more including Mukmuk the Marmot!
OK -- so BC is a place that is the envy of the world for forests, wildlife, spectacular valleys, pristine rainforest, rare creatures, etc etc and so they come up with mascots of 'fictional' animals (Miga the Sea Bear, Quatchi the Sasquatch, and Sumi, the Thunderbird) that don't exist -- except for the Marmot that might be extinct by 2010 anyway.
What cheap, crass and transparently tasteless marketing -- why buy the kid one, if you can buy him 4!
Why only get ONE fast food collectors' cup, when you can collect all four?
Nice impression for BC and Canada; marketing ploys and indecisiveness. Oh ya and 'taser' crazy cops who when asked about the appropriateness of the taser can only think of 'breaking someones' bones' or hosing them down with 'pepper' spray. Talking is for sissies...
See what happens when you put corporations and their 'retarded' MBAs in charge of anything -- a MBA would fuck up a one pump gas station if you let them.
All blue sky for these idiots...
<br />
But then, the replacement ferry for the Queen of the North should have been named The Spirit of Hartley Bay, instead of the insipid Northern Discovery:<br />
<a href="http://www.cbc.ca/canada/british-columbia/story/2006/12/15/bc-hartley-bay.html">http://www.cbc.ca/canada/british-columbia/story/2006/12/15/bc-hartley-bay.html</a><p>---<br>"When you change the way you look at things, the things you look at change." <br />
-Max Planck<br />
<br />
Maybe sooner when the Games do not make a profit: at a garage sale price.
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"When you change the way you look at things, the things you look at change."
-Max Planck