Local News Drives TV Value Says Nanos Poll

Reflecting the importance they place on local news, 68% of subscribers assumed that part of their basic monthly cable/satellite TV bill goes to pay for it - when in fact local stations do not get any money directly from cable or satellite distributors. "People truly believe that when they pay their monthly cable/satellite TV bill it supports local TV news and local programming. In fact only a little over one of every ten people (12%) knew that no part of the cable/satellite TV bill goes to local TV stations," said Nik Nanos, President of Nanos Research. "It's quite ironic that the thing they value most - local TV news, is something they think they are directly financially supporting but in fact they are not. The research demonstrates that there is an opportunity for Canadians to better understand their cable/satellite TV bill and what they are directly financially supporting." ... http://www.nanosresearch.com/library/polls/POLNAT-W08-T276.pdf

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