The event was a hit and the World Wildlife Fund, the event's organizer, said it would try to make the campaign global.
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http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20080219/lights_off_080219/20080219
Note: http://www.ctv.ca/servl...

The usual rate hikes of course.
The whole thing is a big scam designed to take away more of what little money you have.
Canada produces more electricity than it needs so it can sell the "excess" off to the USA for profit.
I once asked someone in the know at BC Hydro why they spent so much money and effort trying to convince us that we should be reducing our use of domestic electricity. His reply was quick and simple: "It's being done so that we can sell more electricity at a higher margin to the USA."
The bottom line is that we're being fed excrement for information, and unfortunately, we're happily lapping it all up.