Ministers Endorse Integrated Watershed Planning And Action On Eco-Labelling

"Watershed planning processes are strengthened through partnerships among local communities, producers, businesses and all levels of government," said Minister Melnick. "I am delighted that fisheries ministers across the country recognize the great potential for improved aquatic habitat health via locally-driven collaborative approaches." Ministers also looked at the fishery through a lens of economic viability. Oceans-to-plate is about focussing on the needs of the market and enhancing value - rather than volume - for all players up and down the seafood value chain. Eco-labelling is one component of that strategy and a topic of lengthy discussion today. With over 80% of Canadian seafood being exported and consumers increasingly aware of sustainability issues and food safety, eco-labelling is emerging as a priority for all levels of government. Ministers established a new task group on eco-labelling to ensure governments are ready to better support industry in the certification process and to ensure a consistent approach across Canada. "Canada has a very good story to tell when it comes to how we partner with the provinces and territories to manage our fisheries resources," said Minister Hearn. "We now need to better organize ourselves to tell that story to the world." ... http://www.marketwire.com/mw/release.do?id=788354&sourceType=3

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