Five Principals Of Democracy

3- OPEN, ACCOUNTABLE AND DIVERSE MASS MEDIA The national mass media is crucial to the national democratic process. It is the national mass media which forms and validates most people's understanding of what is "real". It is the national mass media which holds the key to reaching the millions of voters. If you control the mass media that informs the voting choices of the people, then you can control the democratic process. It is essential therefore that the mass media is: Open - transparent - so we may know the people behind it and their agenda. Accountable to the public, so we may acquire a remedy when it is inaccurate. The "freedom of the press" must be balanced with its accountability. Contiued: http://www.sovereignty.org.uk/features/articles/fivedem.html

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