The CBC Sells Out To Microsoft: Part 2

Posted on Monday, March 21 at 09:17 by Action-Jackson

New evidence is emerging that the CBC has cut a backroom deal with Microsoft to partner its web presence with that of the American computer giant.

Will the CBC on the web become just another corporate news-outlet? Or will it become a limp, NPR-style, corporate-sponsorsed lapdog?

Has the CBC sold out to Microsoft?

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  1. Tue Mar 22, 2005 11:05 am
    Is Microsoft connected to Sirius? I do know that CBC partnered up with Sirius Radio Satellite. They have content partners like ABC, FOX, CNN, NBC, and more.


    CBC/Radio-Canada And SIRIUS Announce Venture To Bring Satellite Radio To Canadians
    CBC/Radio-Canada and SIRIUS to File License Application with CRTC ... "CBC/Radio-Canada is excited about the opportunity to partner with SIRIUS to bring satellite radio to Canada," said Robert Rabinovitch, CBC/Radio ...



    ---
    "Yeah, well, [Mr. President] we used all five fingers because that's the way our mittens are made." Antonia Zerbisias

  2. Tue Mar 22, 2005 7:26 pm
    The article that "links" to CBC is from an MSN page. I talked to the Content Manager at CBC who responded with: <br />
    <br />
    "The pages are co-branded, because it is MSN.ca that links to them, or linked to them. Somebody has copied that URL and put it on another web page, where Google found it. If you want to see more MSN/CBC co-branded stories, click on any of the CBC stories on" <a href="http://news.sympatico.msn.ca/Home/">http://news.sympatico.msn.ca/Home/</a><br />
    <br />
    CBC and MSN have a news share in place, so you get the co-branding that is seen in the original article. The CBC does not place MSN ads on it's own pages. <br />

  3. Tue Mar 22, 2005 8:07 pm
    <p> Michael, you should read the follow-up article at p2pnet: <p> <a href="http://p2pnet.net/story/4277">Microsoft on CBC websites?</a> <p> It addresses what the CBC manager has said. <p> These MSN branded articles are hosted on the CBC website in a dedicated directory. The particular CBC URL that links to these pages cannot be found on the MSN Sympatico pages you point out. The Google-quoted links must have therefore come directly from the CBC page. The CBC website is serving up its own MSN-branded pages. <p> It is also pointed out that the original MSN branded article that started this investigation was linked to directly from the CBC mainpage. <p> The follow-up article also addresses your theory that these MSN branded pages may be meant for the Sympatico portal. If this is true, then this Microsoft-intended content has now migrated to the mainpage of the CBC. <p> Do you understand what that means? The CBC will write news first for the Microsoft news service, and then re-use the news on its own website. <p> Doesn't that scare the hell out of you? Will the CBC start censoring what it writes to please Microsoft? If it does, it becomes little better than CanWest. </p><p>---<br>If you don't like these ideas, I've got others. --Marshall McLuhan

  4. Wed Mar 23, 2005 1:35 am
    Yikes.

  5. Thu Mar 24, 2005 9:21 pm
    Gee, I think it was just today the CBC ran that <i>Red Green</i> where Red goes on about computers and the enemy being at the gates... "Hell, the enemy may be named Gates." <p>Someone's gonna get @hitc@nned for letting that by =)



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