During the the Q&A after the speech, I asked Rumsfeld what this new agency might entail (he was pretty clear it wouldn't be a resurrected U.S. Information Agency, which was merged into State Department in 1999), and why, when there is an abundance of media available in the private sector, the government needs to get involved.
I'll just let Rumsfeld speak for himself:
"Private media does not get up in the morning and say what can we do to promote the values and ideas that the free Western nations believe in? It gets up in the morning and says they're going to try to make money by selling whatever they sell... The way they decided to do that is to be dramatic and if it bleeds it leads is the common statement in the media today. They've got their job, and they have to do that, and that's what they do.
. . .
In Rumsfeld's view, the free press can co-exist with government sponsored/produced/paid news. "It doesn't mean we have to infringe on the role of the free press, they can go do what they do, and that's fine," says Rumsfeld. "Well, it's not fine, but it's what it is, let's put it that way."
http://blog.wired.com/defense/2008/01/rummy-wants-pro.html
Note: http://blog.wired.com/d...
