The outline says the government wants to assure people that it has not "abandoned the consumer" and will protect them from high prices. It also wants to "create public awareness/confidence in the government's ongoing consumer protection role," and will evaluate the campaign through polling and monitoring media coverage.
"It's a propaganda campaign to try and instill confidence in energy deregulation, but anyone who opens a utility bill, whether it's for electricity or natural gas, at the end of the month knows that deregulation has not worked," MacDonald said.
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http://www.mytelus.com/news/article.do?pageID=cbc/calgary_home&articleID=1430287
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Dave Ruston