IKEA Canada Launches Plastic Bag Reduction Campaign

To help alter customer behavior and endorse environmentally responsible habits, IKEA will continue to sell its iconic reusable 'Blue Bag' for $1. The Blue Bag, which has been available since 2003 is also made of plastic, but it is durable, strong, can hold up to 60 kg, and, most importantly can be reused. IKEA hopes customers will bring it along to carry purchases when they shop at IKEA stores or elsewhere.

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IKEA Canada currently goes through 25 million plastic bags across the country and the goal is to reduce it to 12.5 million by the end of July 2008. By charging 5 cents for plastic bags, IKEA Canada hopes that it will encourage customers to bring their own bag, use a reusable blue bag or use no bag at all. However, customers that choose to still purchase a bag can take pride in the fact that the money will not be profited by IKEA Canada but donated to Tree Canada, the largest national organization that plants trees across Canada. This not-for-profit charitable organization has planted over 74 million trees since 1992 and continues to provide educational support to encourage Canadians to plant and care for trees and help reduce the harmful effects of carbon dioxide emissions.

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http://www.newswire.ca/en/releases/archive/October2007/22/c6059.html