The CAW has responded to the crisis by embarking on a "Buy Domestic" campaign. This is a variation on the "Buy the Cars Your Neighbours Build" theme from decades back. The campaign has incuded the use of billboards, fliers, and media releases to get the message out. The thrust of the campaign is to get local people to understand that buying vehicles built in Windsor or Canada directly contributes to the local economy. Numbers of spin off jobs and tax dollars are quoted to hammer home the significance of the domestic auto industry. This campaign is not without its confusion. First, there is no "Canadian" ownership of automobile production (aside from parts suppliers like anti-union Magna). Second, many of the cars assembled in Canada include foreign built components. Third, foreign automakers such as Volvo and BMW are owned wholely or in part by so-called "domestic" auto manufacturers such as Ford. Forth, the campaign seems to be promoting companies (including Canadian firms) which would love nothing more than to set up shop in low wage, non-union havens like the southern U.S., Mexico, or China (where the lion's share of the investment is occuring). Fifth, auto-makers like Toyota and Honda (which the "Big Three" are competing with for market share) build in Canada and employ Canadian workers. Sixth, none of this points to Canadian independence from foreign (and domestic) capital's whims and wants which is the root of the problem. Instead it seems to be engendering a type of North American auto- chavinism and acceptance of the corporate rhetoric of competition among and between Canadian workers and foreign workers. This does not reflect well on a CAW which is seen by many as a champion of Canada's sovereignty and the separation of company interests from those of the workers.
While the above parties move within the confines of the capitalist/ continentalist/neo-liberal paradigm, the local media, in the form of the CanWest Global owned Windsor Star throws blame on the CAW for the layoffs. Ignoring the world wide over capacity in the auto-industry (which has nothing to do with the workers as the decision to build production capacity is not theirs), the WTO -induced end of the auto-pact, and the anti-democratic nature of the current politcal and economic system, Windsor's only local daily paper, in editorial form, points to good wages and benefits bargained by the union as the big reasons for the reductions in investment and workforce. It seems, in the Star's logic, that only share holders and CEOs deserve good (see: outrageous) compensation for their investments, while workers deserve "fair" wages and benefits for theirs' (for an answer to what "fair" means, I encourage anyone reading this to solicit the editorial board of the Windsor Star for their opinion of Ontario's anemic minimum wage). The opinion piece lectures on stating "when companies review their global options, it will be workforces that are seen to be co-operative and productive that will attract new investment." This "be good for goodness sake" corporation-as-Santa Claus logic is consistently peddled to Windsor workers by the Star.
A "soft market" for their product, a polluted environment, a government not representative of workers needs or aims, neo-liberal mainstream political parties, a union leadership desperately grappling with the situation, a dependency on capital (especially U.S. capital), and a blatantly pro- corporate daily media, are combining to place workers in Windsor Ontario at a terrible disadvantage in the age of neo-liberalism. The days of being able to count on anyone else but themselves and the organisations, including those political, they create for their own interests are a thing of the Keynesian past. It may be time to ask the question: Does the "free market" economy threaten Canadian workers more than it offers them? Some things are for certain. The peace of the post-war period is over, the gloves are off, and the sooner workers in Windsor (or the rest of Canada), come to this conclusion, the sooner this race to the bottom can stop, and the fight for control of their community(ies) and this country can begin.

The solution is for our government promoting Canadian entreprenuers to create a Canadian made vehicle. There is no reason why Canada shouldn't have its own automobile to compete with foreign companies and create Canadain jobs. I've only heard two other politicians mention this, and that's David Orchard and Paul Hellyer.
Kevin
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Dave Ruston
I'm sure if we followed their words of wisdom we'd be living as close to poverty as possible and Canada would be more of a fascist 3rd-world country.