The campaign, which promotes ideal scenarios under the slogan "In an Absolut World," showed a 1830s-era map when Mexico included California, Texas and other southwestern states. Mexico still resents losing that territory in the 1848 Mexican-American War and the fight for Texas independence.
http://www.iht.com/articles/ap/2008/04/05/america/LA-GEN-Mexico-US-Absolut-Ads.php
