Census Beer Now In Alberta

Posted on Wednesday, May 03 at 12:48 by eugene
And besides the lucrative contract paid for by you and me, what does this beer front company get? Advertising and demographic data. And Stats Canada is doing this promotion in Alberta only. Why? "Not enough Albertans between 18 and 24 participate in the federal census, so Statistics Canada has come up with a new gimmick to get their attention: advertising on beer cans. The feds have partnered with Calgary's Mountain Crest Brewing Co. to market Mountain Crest Census Brew 2006, a run of 25,000 six-packs promoting census day on May 16." From "Coming to their Census", the Edmonton Sun, http://www.edmontonsun.com/News/Alberta/2006/05/02/1560266-sun.html Wait a minute. I thought it was illegal NOT to participate in the Census. So if all these folks between 18-24 aren't how does Stats Canada know that? Or are they guessing? And what does that mean for their so called "you must participate or face a fine or jail" threat? Not much--I guess it's as watered down as the beer. Wait a minute this is kinda last minute ain't it. Wonder if this is a Tory perk to the beer boy in Calgary. Read the article with links: http://plawiuk.blogspot.com/2006/05/census-beer.html [article edited for grammar and spelling before posting--Editor]

Note: www.damngoodbeer.ca http://www.edmontonsun.... http://plawiuk.blogspot...

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  1. Wed May 03, 2006 7:51 pm
    This is crazy. I'm going to add info on this to the census action page, and if you're an Albertan, I'll suggest a really easy action to take along with the rest is to BOYCOTT CENSUS BEER! And while you're at it, write to Mountain Crest Brewing Company and tell them you're doing it. Their email, as listed on their web page, is: <a href="marketing@damngoodbeer.ca">marketing@damngoodbeer.ca</a><p>---<br>"When I told him about class warfare, he asked if we did it in JellO."--translation/paraphrase, The Candidate, CBC<br />

  2. Wed May 03, 2006 8:14 pm
    I have no use for unions. I'm sure they have their place, but most of my experience with them has been negative. I feel many unions might have been useful in the past, but now have overreached their goals, and are an impediment to our economy. I'm not particularly concerned if a product is made with union or non-union labour. Sure there are some industries that need unions, I'm not so biased that I can't see that. I just don't see the horror in non-union products.

    I can't get excited about it, and nobody I know would get excited either. If we consider how many products we use every day that are non-union made, this issue starts looking more and more like a tempest in a teapot. If the submitter was serious about union beverages, why single out Mountain Crest? Why not list all beverages that are made with non-union workers? I can only conclude that the submitter doesn't really care about unions at all, and there is some other agenda.

    I think the submitter is really grasping at straws trying to generate outrage for their own personal political agenda. This is political opportunism at it's worst.

    I think this article should be taken with a healthy dose of skepticism and perspective.

  3. Wed May 03, 2006 8:34 pm
    Well for my part I'm not adding Mountain Crest to the boycott because of lack of union labour, but because they're promoting the census that Lockheed Martin is working on, duh. See the census action page, <a href="http://census.vivelecanada.ca">http://census.vivelecanada.ca</a> . The union issue is a separate issue so for now I'll just leave it alone.<p>---<br>"When I told him about class warfare, he asked if we did it in JellO."--translation/paraphrase, The Candidate, CBC<br />

  4. Wed May 03, 2006 8:37 pm
    PS Also, this has some really good potential for the minimum cooperation idea...if you do buy the census beer, I'd suggest you consume at least a six pack before you do as the label tells you and fill out your census... ;)

    ---
    "When I told him about class warfare, he asked if we did it in JellO."--translation/paraphrase, The Candidate, CBC

  5. by eugene
    Wed May 03, 2006 10:45 pm
    Well well your bias is showing why should we take you seriously if you have no use for unions? Once again that old canard is drawn out, unions were useful once upon a time. Gee so was capitalism. Now its outdated. While many microbreweries are not unionised, some microbreweries aren't really microbreweies. And while I support local business, ie. microbreweries, as well as unionized ones, eg. Labatts and Molsons, not all microbreweries are that. In this case Mountain Crest is a reseller, buying US beer and importing it into Canada duty free as a Canadian supplier. Another microbrewery that isn't is Big Rock. Who supplies Canada with Guiness, and gets tax breaks from the Alberta Government for its Canadian Big Rock beers, Traditional, Grasshopper, etc. Ed McNally is a dyed in the wool Tory having made a Ralph Klein beer for a Tory Convention, and a Winds of Change beer for the Reform party. When it comes to beer and microbreweries there's politics in them bottles. Oh ya and Big Ed is proud of keeping the union out of his brewery.

  6. Wed May 03, 2006 11:56 pm
    Thanks for the heads up. I'm sure it'll be coming to Ontario soon. Do you get "wee willy" beer in Alberta?. Very good darker beer, and cheap.

    Frank

  7. Thu May 04, 2006 12:53 am
    <p>eugene,</p> <blockquote>Now [Statistics Canada is] running ads for Census 2006 in Alberta on a scab-made beer.</blockquote> <p>is <i>scab</i> a synonym for <i>non-union</i> in Canadian English? On this side of the border, the term refers to a person who will cross a picket line to take the place of a striking worker. Or are such people currently working at that Wisconsin brewery?</p> <blockquote>So if all these folks between 18–24 aren’t [participating in censuses] how does Stats Canada know that?</blockquote> <p>Perhaps they’ve compared the 2001 Census participation statistics with birth statistics from 1976 through 1983, and it was decided that it would be a good thing if the participation rate for people in this age bracket were to increase this time around?</p> <p>(For people who have decided to conscientiously object to participating in this census, have a look at I. Chronicles 21:1 for one particularly Judeo-Christian justification.)</p><p>---<br>Shatter your ideals upon the rock of Truth.<br />
    <br />
    — The Divine Symphony, by Inayat Khan<br />

  8. Thu May 04, 2006 6:52 am
    "Sure there are some industries that need unions, I'm not so biased that I can't see that."

    Read again what I said.

    I personally have no use for unions. Nowhere did I say that all unions are useless. It's a personal opinion, based mostly on bad personal experience with people who are extremely pro-union. It seems nobody can criticize a union within earshot of a unionist and not get a pile of verbal and even physical abuse thrown at them.

    As I said, I'm sure there's a valid need for unions in some industries. I personally have no use for them, and I question anyone who would use unions for political gain.

  9. by eugene
    Thu May 04, 2006 9:58 am
    Scab originates from an earlier term 'blackleg' which refered to any non craft or trades union worker.

  10. by avatar Milton
    Thu May 04, 2006 12:21 pm
    My, my, my, lets hijack the thread and talk about unions instead of Censless Canada. Good post Eugene. Boycott the beer and the cents-us.

    ---

    "Unthinking respect for authority is the greatest enemy of truth."
    (Albert Einstein)

  11. by eugene
    Thu May 04, 2006 4:35 pm
    Without getting ditracted over my particular concern about this being non-union beer, for ViveCanada readers I am surprised no-one noticed this is also NAFTA beer. Deep integration with the US. Beer made in the USA and shipped up to Canada duty free and sold here by a reseller. The ultimate NAFTA challenge to our homegrown brewing industry.

  12. Thu May 04, 2006 8:59 pm
    I've been boycoting this beer since the day after it became available in Manitoba. If it wasn't for the tinny taste from the cans, it would have no flavour at all. It's even worse than Coors Light.

    That was before I was aware that it was made in the US etc. I've since seen a segment on TV about it (Marketplace maybe?) and the whole thing is a marketing scam...much like the census.

  13. by eugene
    Mon May 08, 2006 3:08 pm
    I stand corrected on Mountain Crest Beer not being union, I have received an email from the owner saying the beer is union made in the U.S. See my correction on my blog<br />
    <a href="http://plawiuk.blogspot.com/2006/05/correction.html">http://plawiuk.blogspot.com/2006/05/correction.html</a>



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