Canadian Beer Endangered; Foreigners Controlling Canuck Suds

"This is probably the highest percentage in the world." The rapid rate of change in Canada's once proud brewing industry has left only a few small voices, like Moosehead, to proclaim, "I am Canadian." Moosehead, which traces its roots to 1867, is now the largest Canadian-owned brewery. Its products account for about 5.5% of national beer sales. Poirier says the three fastest growing beer brands in Canada are U.S. brands that have invested millions in advertising and promotional campaigns. He says Canadian consumers have bought into the U.S. campaigns, which often use Canadian images and themes. Poirier says consumers are not seeing the big picture. "Are we destined to become the largest consumers of American beer outside the United States? From our perspective it certainly appears so," he says. http://www.winnipegsun.com/News/Canada/2007/05/14/4178361-sun.html [Proofreader's note: this article was edited for spelling and typos on May 14, 2007]

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