Crowds 'pick Leaders To Follow' - People In Crowds Behave Just Like Sheep

The team, led by Prof Jens Krause, conducted a series of experiments in which volunteers were told to walk randomly around a large hall without talking to each other. A select few were then given more detailed instructions.

The results published today show that it takes a minority of just 5 per cent of what they called "informed individuals" to influence the direction of a crowd of a minimum of 200 people. The remaining herd of 95 per cent follow without realising it.

"There are strong parallels with animal grouping behaviour," says Prof Krause, who reports the work with John Dyer in the Animal Behaviour Journal, with colleagues at the Universities of Oxford and Wales Bangor.

"We've all been in situations where we get swept along by the crowd but what's interesting about this research is that our participants ended up making a consensus decision despite the fact that they weren't allowed to talk or gesture to one another.

Source: http://www.telegraph.co.uk/earth/main.jhtml?xml=/earth/2008/02/14/scisheep114.xml

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