Charity Is Good Business

Like other major U.S. companies with international interests, P&G sees long-range business benefits in charitable projects in developing countries, what some call "strategic philanthropy." "We're not a for-loss company," Allgood said. But there is strong backing among P&G's leaders for the charitable project. "This is something we should do." Companies that work to improve health and education overseas also can improve their images in foreign countries and among consumers at home. They can reap benefits to employee morale and recruiting. And they can lay the groundwork in future markets. http://www.contracostatimes.com/mld/cctimes/news/local/states/california/14302198.htm

Note: http://www.contracostat...