Blogging, And Knowing How To Do It Properly

Posted on Tuesday, November 28 at 12:13 by jensonj
There are clearly some ethical issues, especially with transparency. Just as you never know who's behind the seductive name in a chatroom, it's hard to know who is really blogging. Is the person defending BigCo really an uninterested observer or a toiling hack in the PR department? Rather more complicated: can that hack, or any other employee, ever join a blog debate as an individual without risking being accused of peddling the company line without being open about it. And, if not, what about their democratic rights to voice their opinions? [Proofreader's note: this article was edited for spelling and typos on November 29, 2006]

Note: http://www.ethicalcorp....

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