There are clearly some ethical issues, especially with transparency. Just as you never know who's behind the seductive name in a chatroom, it's hard to know who is really blogging.
Is the person defending BigCo really an uninterested observer – or a toiling hack in the PR department? Rather more complicated: can that hack, or any other employee, ever join a blog debate as an individual without risking being accused of peddling the company line without being open about it. And, if not, what about their democratic rights to voice their opinions?
http://www.ethicalcorp.com/content_print.asp?ContentID=4713
[Proofreader's note: this article was edited for spelling and typos on November 29, 2006]
Note: http://www.ethicalcorp....
Blogging, And Knowing How To Do It Properly
Posted on Tuesday, November 28 at 12:13 by jensonjContributed By
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reading! Maybe if you're a competing CEO or a shareholder. But how big
a readership would that kind of blog command -- 50 or 100 people?
I think the most interesting blogs are written in the back shop, after
hours, by hardworking journalists who still feel a need to say some
things.
Antonia Zerbesias on the media ... Paul Willcox on BC politics ... Bill
Tieleman ... Norman Spector ... and Pacific Gazetteer on just about
everything. I'd like to know the favourite blogs of others ...