If you're still wondering why anyone should care about media ownership, there's a great article about former CBS anchorman Walter Cronkite's views on the current state of American journalism and why he thinks that "it is absolutely essential in a democracy to have competition in the media."
For more background info you may also want to check out fair.org's brief info on corporate ownership of the media (U.S.), mediachannel.org's list of articles on the subject (U.S.),NewsWatch Canada, which has a little bit of info although the site unfortunately hasn't been updated in some time, or the Thunderbird online issue on media ownership in Canada from 2001.
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NewsWatch Canada
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Sure keeping out the American influence is a step in the right direction but hiding when Canadians monopolize the media is not much better. Do a quick google search of media ownership in Canada and see just how far CanWest has control over the media in Canada.
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If there was ever a time for Canadians to become pushy - now is the time - for time is running out on this nation called Canada.
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Dave Ruston