Vive Le Canada

The politics of polling
Date: Wednesday, June 09 2004

[Thought this would be a good article for the recent discussions about poll's and their accuracy.--Kevin

In politics, it's all about confidence. The candidate who looks like a winner stands a good shot at winning - hit the hustings like you're expecting to get wasted, and you probably will be.

And nothing bursts a candidate's bubble faster than one bad poll. Doug Main remembers the feeling all too well.

"Back in '88, I was running as the Reform candidate in Edmonton-Strathcona," says Main, now national communications adviser for the federal Conservative campaign.

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