Rebranded: "War On Terror" Now "The Long War"
Date: Monday, February 13 2006
Topic: Canadian Politics
Well, many of us will remember this war for what it was and no renaming it will change that. We still remember the Reform/Alliance/now Cons for who they are...4Canada
Published on Sunday, February 12, 2006 by the Toronto Star
Remember the `War on Terror'? The Bush administration has subtly redubbed it `The Long War'
Some analysts see the name change as part of a battle to widen presidential powers
by Tim Harper
WASHINGTON — Deep in the bowels of the Pentagon, some of the country's finest military minds met recently, synthesizing ideas, debating proposals and trading strategies.
Their goal — a rebranding for the history books.
The War on Terror brand had gone sour ... (So) you find a new bumper sticker.
American University political communication expert
When they emerged, they had completed their semantic sleight-of-hand.
They had simply changed wars, consigning the "War on Terror" to the recycling bin and launching "The Long War."