Vive Le Canada

Wal-Mart Wine!
Date: Saturday, January 20 2007
Topic:


Wal-Mart announced on January 3, 2007, that it will begin offering customers a new discount item - WAL-MART's own brand of wine.

The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California, to produce the spirits at an affordable price, in the $1- $3 price range.

Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but "there is a market for inexpensive wine," said Kathy Micken, professor of marketing at University of Arkansas, Bentonville. She said: "But the right name is important."

Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brand.

The top surveyed names in order of popularity were:


10. Chateau Traileur Parc

9. White Trashfindel

8. Big Red Gulp

7. World Championship Riesling

6. NASCARbernet

5. Chef Boyardeaux

4. Peanut Noir

3. I Can't Believe It's Not Vinegar!

2. Grape Expectations

1. Nasti Spumante



The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).







This article comes from Vive Le Canada
http://www.vivelecanada.ca

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