Vive Le Canada

Vodka-maker Absolut apologizes, ends ad showing California, Texas as part of Mex
Date: Monday, April 07 2008
Topic: Eye on Uncle Sam

MEXICO CITY: The Absolut vodka company apologized Saturday for an ad campaign depicting the southwestern U.S. as part of Mexico amid angry calls for a boycott by U.S. consumers.

The campaign, which promotes ideal scenarios under the slogan "In an Absolut World," showed a 1830s-era map when Mexico included California, Texas and other southwestern states. Mexico still resents losing that territory in the 1848 Mexican-American War and the fight for Texas independence.

This article comes from Vive Le Canada

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